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According to the General Data Protection Regulation (GDPR), personal data is any information relating to an identified or identifiable natural person (the “data subject”), e.g., name or e-mail address. An identifiable natural person is one who can be identified directly or indirectly, e.g., via identifiers, location data or even personal characteristics.
A. General information
I. Person responsible for handling personal data
HMG Systems Engineering GmbH, Ullsteinstrasse 4, 90763 Fürth, email@example.com
II. Purposes of processing and respective legal basis
1. provision of this website; communication via this website
The provision of our services requires handling personal data, such as the IP address for the retrieval of content, when you make inquiries or in our online service areas.
1.1. You also have the option of contacting us by means of a contact form or an e-mail to firstname.lastname@example.org. For this purpose, we collect your e-mail address, your message, and other data transmitted to us in the contact form, such as your name.
1.3. The handling of your personal data for the provision of our website and for communication is based on our legitimate interest, Art. 6 para. 1 f) DSGVO. For the provision of this website, it is technically necessary that we process certain personal data (e.g., the IP address). For your communication with us, it is necessary that we handle the personal data mentioned above.
1.4. Within the framework of the necessary balancing of interests, we have weighed up your interest in the respective confidentiality of your personal data and our interests in the provision of this website and the contacting. Your interest in confidentiality takes a back seat in both cases. Otherwise, we would not be able to provide you with this website (including its functions) or respond to your contact request.
2. Advertising consent
If you give us your advertising consent, we will use your personal data for our own advertising purposes. For example, if you have subscribed to our e-mail newsletter via the “double opt-in” procedure, we will send you e-mails from time to time to inform you about our products, services, news and any promotions.
Your declaration of consent pursuant to Art. 6 Abs. (1) a) DSGVO is the legal basis for our handling of your personal data in this regard. You can revoke your consent at any time with effect for the future. You can unsubscribe from an e-mail newsletter, for example, by sending us an e-mail with your unsubscribe request and/or by clicking on the “unsubscribe” or “unsubscribe” link contained in every e-mail newsletter.
III. Criteria for the storage period of personal data
We delete your personal data when the respective purpose of storage ceases to apply and no legal regulation requires retention. Statistical evaluations are only carried out in anonymized form.
IV. Your rights as an affected person
In accordance with the DSGVO, you may at any time demand that we
• provide you with information about the personal data concerning you that we process (Art. 15 DSGVO)
• Correct personal data concerning you that is inaccurate (Art. 16 DS-GVO),
• delete (Art. 17 DSGVO), block (Art. 18 DSGVO) and/or surrender/transfer (Art. 20 DSGVO) your personal data stored by us.
You can also revoke a given consent at any time with effect for the future.
Please contact us at the above contact details to exercise your rights and to revoke your consent.
If you assert your rights against us, we will process your personal data collected in this context to respond to your request. This data processing is necessary to fulfill a legal obligation (Art. 6 para. 1 p. 1 lit. c DSGVO).
Without prejudice to the rights described vis-à-vis us, you may lodge a complaint with a data protection supervisory authority if you consider that the processing of personal data concerning you infringes the GDPR (Art. 77 DS-GVO).
B. Special information
We use appropriate technical and organizational security measures to protect the personal data we have under our control against accidental or intentional manipulation, loss, destruction or against access by unauthorized persons.
II. Automatically collected information
2. Use of Google Analytics
We use Google Analytics on our websites, a web analytics service provided by Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The setting of Google Analytics cookies is based on Art. 6 (1) f) DSGVO. As the operator of this website, we have a legitimate interest in analyzing user behavior in order to optimize our website and possibly also advertising, your interest takes a back seat to this. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. However, by activating IP anonymization, your IP address will be truncated beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area.
Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On our behalf, Google will use this information for the purpose of evaluating your use of the websites, compiling reports on website activity and providing other services relating to website activity and internet usage to us. The IP address transmitted by your browser as part of Google Analytics will not be merged with other data from Google.
Objection to Google Analytics:
You can generally prevent the processing of your usage data (including your IP address) by Google on websites by downloading and installing the browser plug-in available at the following link:
In addition, you can also prevent Google Analytics from collecting your usage data (only) on our websites by clicking on the following link:
Click here to opt-out of Google Analytics:
In this case, a permanent opt-out cookie (name: “ga-disable-UA-[….]”) will be set in your browser, which will prevent your data from being stored in the future when you visit our websites with this browser. If you use another browser, Google Analytics is generally enabled unless the opt-out cookie is also set in this browser. Please note that Google Analytics will be reactivated if you delete the above opt-out cookie in your browser.
III. Transfers to third parties
Your personal data may be transferred to the following categories of recipients:
• IT service providers who provide us with the IT infrastructure, databases and tools for our websites and services, such as sending newsletters and informational emails) who create analyses of user behavior on our websites and who process your personal data on our behalf, in accordance with legal requirements.